Hi there, we’re CarBravo.
Blank Page to New Brand
We were asked to create a brand-new brand from the ground up that’s all about used. Used cars, that is. So, along with different partners, we helped create each graphic design element from scratch to give CarBravo a distinct look and feel. Everything from the logo to the font to the colors and beyond were chosen to project the brand’s relentless positivity across all channels. We knew we needed something lively and energetic but trustworthy and approachable, too. Kind of like a fun shirt under a suit jacket. We started with a simple smile.
Our Voice
How we look should also inform how we talk, so our tone of voice is playful and smart while celebrating the car-buying journey. Friendly, but not quippy. Conversational, but not elbow-to-the-side-y.
Illustrations
Every element of our branding was created with purpose. Our simple, happy logo inspired an illustration style that further defined CarBravo.
Bravofesto
Of course, no brand is complete without a manifesto. Ours brings all of our graphic elements together, but is 87% less chest-thumping than most. We counted.
Website
The website was built with unique photography, illustration and design all working together in sweet harmony. It tells a cohesive story without feeling like one long chapter.
TV Spots
We’re not your average used car company, and it shows. Get all the feels when you watch our super fun and super informative commercials. It’s all about the usedphoria.
Used Barbie Dream Cars
All vehicles, great and Barbie-sized.
At CarBravo, we're dedicated to selling many makes and models at honest prices. Now that includes Barbie Dream Cars,* too. Because second-hand cars should come with dreamy prices. Even if that car is hand-powered and fits in a box.
Point-of-Sale
We kept the positivity rolling all the way to the showroom and dealer lot with unique placements and informational creative.
Educational Videos
Follow our training team as they get a slightly wacky run-through of everything CarBravo.
We wanted our emails to avoid the spam folder, so we designed them to be bold and fun.
OLA
We added real vehicles to our online executions, but the smile is always there to remind customers they’re in for a better experience.
How-to Videos
Entertaining, illustrative, and easy to understand. And pretty dang cute, too. Everything our customers are looking for when they’re ready to get things done.
National Retail Event
Usedphoria had to resonate beyond brand marketing, and be a powerful retail platform that made an impact on dealers’ bottom lines. CarBravo’s signature sales event, Bravorama, brought the fun to retail while also leading to the brand’s best-ever sales month.
We’re Just Getting Started
Buckle up, because the fun has just begun. In just two years, the Usedphoria campaign has driven a 92% increase in consideration, an 86% increase in leads to participating dealers and contributed to 100k vehicles sold. There’s a whole lot more to come on the road ahead.